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FENTY PUMA by Rihanna AW16 Collection
Olivier Goulet, 4U2C @ Rehearsal for FENTY PUMA by Rihanna AW16 Collection
Another Side of Now
Puma | Mirrors + Branches + Snow
Puma | Waves Black
Puma | Black Water
Puma | Rock & Ice
12Feb

Montreal based Olivier Goulet has as good a career as a creative producer can have creating visuals for rock shows and other spectacles. Now at 4U2C, he is modest about his many tours with some of the best and biggest names in the business; Timberlake, Black Keys, Katie Perry. So, I was honored by his invitation for me to participate in producing visuals for Rihanna’s Puma Collection fashion show in New York’s financial district. His open mind and clear direction led me to images of icebergs I shot near Antarctica, some South African landscapes, untouched islands, and a fruitful collaboration with Antoine Leger and his masterful drone piloting.
A special mention to Louanne Hallé whose selfie through a broken mirror became the initial inspiration for the tone and aesthetic.

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